A marketing plan checklist for the fast courier Adelaide business is vital when starting the initial draft of your marketing goals. To ensure you don’t miss anything, below are among the things you need to include on your checklist.

· Target audience

This is a top priority when writing a marketing plan checklist, your target audience. Make an extensive evaluation of your prospective customers, their traits, population and other trends that will affect their decision making when choosing where to buy products or avail services.

· Venues where you can offer your services

Have you come up with a list of potential locations where you will cover your fast courier Adelaide services? If you have decided to focus within Adelaide only, find the best venues to offer your courier services like residential houses, local business shops in the community as well as other organizations. You can also try the online community, but you have to create an impressive website before you can get started on this venue.

· Search your competitors

In order for you to create an effective marketing plan, it is also crucial that you know your competitors in the area. Perform a market survey among your targeted locations and investigate the current courier companies operating and how long have they been in that particular area. Do a SWOT (strength, weaknesses, opportunities and threats) analysis, so that you can come up with better marketing strategies.

· Observe the buying behavior of target customers

Customers are more conscious to whom they put their trust and money. If you want to attract more potential customers to try your fast courier Adelaide , observe their buying habits. Find out where they prefer to shop, online or physical site including the days where they buy more.

· Set clear marketing goals

It is essential that you set clear marketing goals to avoid confusion and waste of time, money and energy. For example, where will you focus your marketing campaign, loyal customers or new customers? Having clear objectives will give direction to your marketing plan.

· Distribution and selling

Another area you should take seriously when drafting your marketing plan is your distribution and selling tactics. Again, it is necessary that you have various options on how you will distribute or sell your services to targeted customers. Will you do direct sales or use an online shop to sell your fast courier services?

· Pricing rates

Decide wisely on how much you will charge customers per courier job order. There are many factors that will affect your final pricing such as standardized courier rates in the marketplace and other overhead costs of the business.

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